Walmart, Intel partner to bring holiday drone light show to communities across U.S.

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In an effort to uplift families following an unprecedented 2020, Walmart has announced the “Walmart Holiday Drone Light Show,” which the retail giant describes as “an all-new magical experience that brings the joy and wonder of the holiday season to the skies of select communities across the country, and to all families through a special live-streamed event.”

A free and contactless experience, the “Walmart Holiday Drone Light Show” will bring holiday songs to life “like never before,” Walmart says. Nearly 1,000 Intel drones will take to the night’s sky to create three-dimensional seasonal shapes and characters such as snowflakes, reindeer, snowmen and holiday presents. The shapes and characters will be choreographed to a soundtrack of classic and modern holiday favorites, from “Frosty the Snowman” by Bing Crosby to “Run Run Rudolph” by Kelly Clarkson.

According to Walmart, each Intel drone serves as a pixel of light that paints the night sky with dynamic 3D animations to create a “vivid and truly unforgettable story.”

“After a particularly tough year, we want to help families end the year looking up. We want customers and communities to enjoy a moment of rest, peace and hope,” explains William White, chief marketing officer at Walmart.

“From our summer movie drive-in to our fall gameday and Halloween experiences, we’ve been finding ways to help families enjoy seasonal traditions in a year when they thought it might not be possible.”

From Dec. 4 to 20, the “Walmart Holiday Drone Light Show” will visit Kansas City, Kansas; Dallas, Texas; San Antonio, Texas; Doswell, Virginia; Phoenix, Arizona; Charlotte, North Carolina; Sacramento, California; and Fayetteville, Arkansas. Before the drones take flight, the light show will feature pre-show entertainment, including music from local DJs and a short holiday special, “DreamWorks Trolls Holiday.”

Families everywhere can tune in to a live broadcast of the light show on Walmart’s Facebook, Instagram and TikTok channels on Saturday, Dec. 5 at 7:40 p.m. ET.

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