In an effort to take “video content creation to new heights,” DJI has partnered with Zanybros, which is South Korea’s top production house that specializes in music video and commercial filmmaking.

Through this strategic partnership, DJI will provide its hardware and technical support to the future filming and production projects by Zanybros.

There are also plans to work on training programs for professionals—specifically those in the music and entertainment industry—to find new and innovative ways to produce Korean-Pop (K-Pop) content.

“The Korean Wave has evolved from a regional development into a global phenomenon, and a lot of this has to do with the proliferation of film, music, and online video content,” says Tae-hyun Moon, DJI Director of Brand Marketing and Operations.

“This multifaceted collaboration will create opportunities for us to combine the technical knowledge and creative spirits of two industry leaders in areas of aerial content production and professional filmmaking.”

The first collaboration between DJI and Zanybros resulted in a music video called “Love Whisper” by the K-pop girl group GFriend. In three weeks, the video has amassed more than 22 million YouTube views.

Zanybros CEO and film director Jun-hong Kim, who worked on the GFriend “Love Whisper” video project, has nothing but positive things to say about the company's experience using DJI’s UAS for that project.

“By using the DJI Inspire 2, we were able to capture the vast beauty of our surroundings and lend context to the whole story,” Kim says.

“The drone set-up was fast and easy, and we were able to capture incredible aerial shots in just a few takes.”

Kim adds that protected wildlife and vegetation were at the location of the shoot, which prevented the use of rigs, heavy equipment, and vehicles. The multi-operational mode of DJI’s Ronin 2 gave those working on the music video the “flexibility and agility to get the job done,” Kim says.